Do Biz Smart Not Hard

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Thursday, October 05, 2006

Are There Any eBay "Secrets" That Are Worth

Are There Any eBay "Secrets" That Are Worth Buying?
If you look around a little on the web, you'll no doubt come across people trying to sell you ebooks about eBay's 'secrets' for as much as $20. Here's a sample:

"Along with 400,000 other excited eBay fanatics I now make a living using the Internet and eBay. I can go days without ever speaking to a single customer, but I have a world wide customer base. My online business runs like a well oiled machine with a part-time effort!"

You too can get such valuable tips as:

"All you need to do is write a list of questions other people would pay to get the answers to, give that list to a friend, have the friend call you on the phone and ask you those questions, record the call, have the recording transcribed, and edit the transcription! Presto - you've just created a 'meaty' ebook fast!"

So What Do These Books Contain?

Don't be deceived by the slick sales copy and promises of 'automatic sales machines' and unique sales strategies. Most of these 'winning money-making strategies' boil down to the same thing. Follow their advice, and you'll be writing long, old-fashioned sales copy in an effort to sell shoddily-written downloadable ebooks to gullible souls, either directly through eBay or by trying to redirect people through your About Me page to your website.

The theory is that the rubbish ebooks will sell themselves, and you won't have to do a thing.

Here's a question to ask yourself: if these 'secrets' work so well, then why aren't the ebooks authors spending every hour they have putting them into practice, instead of trying to sell you ebooks? If these secrets were so valuable, then why would they give them away for that price, or any price? Out of charity? Yeah, right.

Here's the reality: trying to sell ebooks on eBay or anywhere else is very likely to get you nowhere, and fast. The bottom fell out of the ebook market a long time ago - in fact, it's doubtful whether it ever had a bottom to begin with. The ebooks are an effort to get to you sign up for all sorts of services, making money for the ebooks' writers each time. In short, the only way to profit from 'secrets of eBay' ebooks is to be selling them, not buying them - and do you really want to become a con artist?

If you'd like to take a look at one of these ebooks, try searching for the name and picking through results. The chances are you'll find an excerpt or review - and if it's not by someone trying to sell you the ebook then it won't be a favourable view. The fact that most ebooks you buy for $20 come with unlimited resale rights should tip you off if nothing else does.

It's All Out There for Free.

You can almost any information that someone might be trying to sell you in an ebook for free using a search engine, if you take the time. Ebooks aren't worth the paper they're not printed on.

If you'd like a real way to make more money, look out for our next email: we'll show you how and when to use eBay's powerful 'Second Chance Offer' feature.


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A Look at Third Party eBay Tools.There are

A Look at Third Party eBay Tools.
There are plenty of companies out there offering third party eBay tools. Most of them are web-based instead of downloadable, so you pay a monthly fee instead of just buying the software. But do you know what these sites can do for you? It can be hard to get to grips with what's out there using a search engine, so here's a quick rundown of the key players.

Andale (www.andale.com).

Andale offer lots of small products instead of one solution that does everything: you can take your pick from a lister, image hosting, counters, analysers, a gallery, a checkout and an email manager. The price plans are a bit of a maze, but quite reasonable as long as you don't go and use everything.

Andale's real claim to fame is that they've been doing it for so long - they're not some fly-by-night organisation, and many eBay sellers have been using their free counters for absolutely years. They also have a reputation for being very responsive to customers, and will often talk to you directly on their forums and implement any suggestions you might have for improving their software.

Vendio (www.vendio.com).

Vendio offer two editions of their software, Sales Manager: a Merchandising edition and an Inventory edition. The difference between the two is that the Merchandising edition is designed to make it easier to list individual auctions, while the Inventory edition is for sellers who sell many of the same item. They offer a pay-as-you go price of 10c per auction.

They also offer software called Tickets Manager, special software for people who sell lots of tickets on eBay - an odd product to have, but useful if you happen to sell tickets. Other services offered by Vendio include web and image hosting, fancy Flash galleries of your products for your listings, and stores.

ChannelAdvisor (www.channeladvisor.com).

ChannelAdvisor offer their software in three versions: Enterprise, Merchant and Pro. Enterprise and Merchant are both designed for very big businesses, though, and the chances are that the Pro version does everything you'd want. ChannelAdvisor is popular among sellers who want a solution that they know is used and trusted on a very large scale by enterprise-level customers.

It offers all the standard bulk listing and inventory features, as well as the unique feature of being able to create auctions from an Excel spreadsheet of your inventory. The cost is high, though, at $29.95 per month.

And Many, Many More

eBay maintain a comprehensive directory of third-party software, which you can browse through anytime you have a few days to kill. You can look either for complete solutions or for each part of what you want individually - the choice is so daunting that there's bound to be something out there for you. You can look at their directory at http://cgi6.ebay.com/ws/eBayISAPI.dll?SolutionsDirectory.

Once your items have sold and you're about to ship them, you might be a little nervous about whether you can trust your buyer. Our next email will give you a few tips for spotting problem buyers before you send them anything.


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