WHEN YOUR BUSINESS COUNTS MOST: HOW TO BENEFIT

WHEN YOUR BUSINESS COUNTS MOST: HOW TO BENEFIT FROM EMAIL MARKETING
Rich Levin, of Windows Me Keep It Simple Series, once said that since the beginning of computing, the success of every computing platform has been fueled by what has come to be known as "the killer app." It's simply the breakthrough task, or application, that legitimizes the system and makes it indispensable.

Today, as we kick off the 21st century, the World Wide Web garners the glamour, but the Internet's real killer app is e-mail. With its overwhelming popularity, the e-mail is now considered as one of the best innovative tool for marketing, thus the term e-mail marketing.

Many business people find e-mail marketing as an effective way of reaching out to people through a more affordable means of promoting their product. It's cheaper, faster, and easier way of marketing their products online.

Though, e-mail marketing is known as a productivity booster, e-mails can still become a bottomless time pit if it isn't managed properly. So, to impede a probable clash on your business due to an improper use of e-mail marketing, here are different ways how to use email as a marketing tool.

BRANDS DO MATTER

Most consumers tend to think that most people buy branded clothes and accessories just to be in fashion. In the fundamental theory of selling, brands are not merely made just to set a fad; it's more of brand identification. Through this, your product becomes widely known. Brand identification tells your customer what you are and what you can offer them. It's the psychological motivation that triggers them to buy your product.

So, its better to make emails that project the kind of brand image you want to convey. By doing so, you'll be able to market your product well. For example, if your business offers baby products, then emails with colorful pictures and delightful graphics will appeal to mothers. Through your emails, you'll be able to establish that kind of brand image you want to instill to your customers.

CREATE EMAILS THAT PROVIDE UPDATES

Through email marketing, you can always update your product catalog, brochure, and promotions. You can also increase productivity by creating emails that will give your customers some tips about different activities at the same time marketing them your product. If your customers know that they can get something in return, they'll also appreciate whatever it is that you offer them.

USE EMAILS IN BUILDING RAPPORT

Create an email that establishes rapport with your customers. You can make emails that respond to your customer's inquiries or problems. Or you can make emails that automatically respond to your customers after they have completed an order form. You can tell them that you have received their orders and that it is currently being processed.

In this way, you do not only make your customers feel they are valued and that you provide good service, but also you are gradually marketing your product well. As they say, good customers service reaps customer satisfaction. With satisfied customers, you can be sure of having good sales.

USE YOUR EMAILS TO SWEEP AWAY OBJECTIONS

Through emails, you can answer the queries of your potential clients and provide them some information on how they can benefit from your product. You may never know, but sending them emails may be the only thing they need to compel them to buy.

Emails don't have to be too formal. It's best that you treat each customer personally by sending emails that help deal with the concerns of your customers. By doing so, they'll feel enlightened and eventually will buy your product.

USE CONTESTS ANNOUNCEMENTS IN EMAILS

Through emails, you can tell your customers that you're giving away prizes to those who will win the contest. Everybody loves prizes, and so creating emails that entice them to join your contest first will be a good marketing strategy.

Indeed, emails can be very viable in providing effective strategies in marketing your business. You do not only build good customer relations but boost your productivity as well. And because it is capable of reaching a wider range of probable customers over the Internet, email marketing can be more efficient in earning more visitors at your site. The more visitors you have at your site, the more chances of earning greater sales.


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WHEN Is E-COMMERCE GOOD OR BAD FOR YOUR

WHEN Is E-COMMERCE GOOD OR BAD FOR YOUR BUSINESS
In this world of odds and ends, God sees to it that everything will be balanced. That's why the good always has its bad counterpart. Then, there's always the black and the white, the right and left, the protagonist and antagonist, the right or wrong, and the pros and cons.

With the advent of information technology, even in the virtual community, things cannot exist alone. So to speak, the emergence of e-commerce is also manifested with its own advantages and disadvantages. This is to say, that no matter how innovative e-commerce can be, it still has it flaws.

Let's cut all this small talk and zero in on the question that slices into the very core of our existence.

E-commerce: is it an advantage or a disadvantage?

This is truly a matter of worldwide concern. Everybody, with the possible exception of really isolated communities with no satellite dishes or no computers, has an opinion on the subject. But for those who cannot render such opinion because they still cannot distinguish the wheat from the chaff, here are some things that can help you out:

1. It is convenient.

For so many years now, the greatest advantage Internet can give to the people is convenience. It's basically the same thing in e-commerce.

Generally, e-commerce is all about doing business transaction, which is buying and selling, over the digital world of the Internet. Consumers can easily spot the things they want to buy and the entrepreneurs lay out their products all with just a click of the mouse; everything's within the comforts of your home. They no longer have to commute or drive their way to the store. They don't even have to go to the shop just to pay their items because online transactions are definitely cashless, that is, they pay with their credit cards.

2. Familiarity breeds contempt.

In contrast, e-commerce also has its drawbacks. And even if convenience is the name of the game, some people would still hesitate to buy products online. They know for a fact that doing business transactions online can be risky. They know that the Internet is a wild place. They know that there will be instances that their information is not 100% secured over the Net. They just know too much that they're not willing to compromise some things at once such as security, privacy, and money.

After all, it's the consumer's money that is at stake.

3. It's cheaper by the dozen.

As the old business adage says, it's always cheaper by the dozen. With e-commerce, businessmen are able to expand their markets. The market share becomes worldwide and their products are not limited within the location of their shop. And because it is worldwide, the rule in economics applies: the higher the demand, the lower the price.

Also, with e-commerce, businessmen were able to cut down some of their expenses because they don't have to maintain a staff that will manage the business. They don't need to hire additional employees just to look after their business online. They don't even need an additional budget for a new building construction or for mail order catalogs distribution.

Best of all, everything's automated in e-commerce, from ordering to different payment schemes. Plus, most of the products or services being marketed online can be downloaded directly to the consumer's personal computer. Hence, there are no additional cost for delivery and distribution.

4. Interactivity versus socialization.

For so many years now, interactivity is the primary concern of most computer savvy individuals. They contend that doing things online provide a wider range of different possibilities because of its interactive facilities.

However, with e-commerce, even if there are a number of ways how to buy and sell products online, still, people regard shopping as a social activity. Therefore, most of the consumers would rather go to shops were they can tag along their family and do some bonding while buying goods. Or they can always end their shopping spree with some mugs of cappuccinos together with their friends. These are just some of the experiences that most online shoppers cannot equal with.

5. Everything is on the spot.

From web designs to product catalog to advertisements, everything can be achieved with just a click. Business owners can even change their market site instantly. They can update their catalog, change their ads, and renovate their web site, all at the same time.

With e-commerce, entrepreneurs can always assure their customers with updates regarding their business and their products. They can be notified at once if there will be some price changes, sales, or promotions.

6. It's software dependent.

In contrast, e-commerce is still limited to some possibilities. Even if the web can allow business owners to change their marketing and business structure instantly, they can never do this without a reliable software at hand.

As much as information technology provides a higher level of technical solution, still, the fact remains that information technology cannot stand alone. There are so many instances wherein most transactions online were dependent to the kind of software or hardware installed within the computer. Business owners also need an advanced computer program to run their e-commerce website. Therefore, these so-called innovative solutions are only applicable to those who can gain access to it.

Because of these facts, it now seems that the pros and cons conflict is similar to the age-old clash between faith and reason.

However, the bottom line is: the success of e-commerce in today's contemporary businesses is not a matter of the good and the bad. It's more on the concept of applicability. That is, e-commerce is good if it is applicable to the customer's way of life, if not, then it's not even worth a try.


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